For training to be beneficial, we need to measure changes in behaviour and outcome which is why we our sales accountability software tracks reporting during the initial training phases as well as throughout the rest of the year. Agents login and report on specific metrics chosen to give insight into an agent’s sales behaviour. Not only does this program reinforce those positive behavioural changes but it is gamified. Agents are awarded points on reaching certain target metrics. This also means agents can see first-hand what top realtors, under an anonymous username, are earning in dollars and what corresponding point totals they are achieving, so agents can see what is being done and what is necessary to achieve those earnings. Furthermore, through our sales accountability software throughout the year we can see specifically what is hindering an agent’s performance and organize special sessions with agents to address these bottlenecks so they can progress and reach their targets.